We made 2x revenue with 22% fewer subscribers 💪

This is your sign to take in-app CRO & experimentations seriously.

A couple of months back, the founder of a utility app reached out to Roast My App.

He knew there were many missed opportunities in their current onboarding funnel & paywall design.

I actually thought, "The paywall's just fine — seems to me like a simple 'underselling' & 'packaging' problem."

So we tested the following with RevenueCat:

Before:

🟡 $4.99 [mont…