[Teardown #3] 5 paywalls in 1 app?!

Deconstructing Shuteye app's clever/aggressive monetization strategy

Turns out the easiest way to leave money on the table as a subscription app owner is to…

🛑 Show only 1 paywall variant

— to all your users
— for every use case &
— for every touchpoint.

But if you don't want that, you can steal ShutEye App [$2.6M revenue in April 2024] app's aggresive, yet clever monetization strategy.

The sleep tracker app attempts to conv…