[Teardown #2] Secret sales tactic for your mobile onboarding

Increase your trial activations with commitment & consistency bias.

Imagine this...

Your 6-year-old asks for help with his class project.

He isn't good with scissors. So you cut out the 1st piece.

1 hour later...

You end up building the whole project. All on your own.

While he was away. Messing about the entire time.

You, my friend, just experienced the 'Foot-in-the-door' technique 🤦🏻

The classic persuasion tactic where y…